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How much does dental marketing cost with Shoutout Agents?

Shoutout Agents’ Always On plan costs $498 a month per location, month to month. It covers Google Ads, Meta ads, Google Search and AI answers, and Google Maps profile care, run by AI agents, with every change logged. Ad spend is extra: it goes straight to Google and Meta, so there is no markup from us. Published Google Ads-only fees in Australia run $525 to $800 a month plus GST, and the lowest also takes 15% of ad spend; published fees for SEO and Google Ads together start from about $1,450 a month, GST not stated (checked 27 October 2026).

Always On One clinic

Your ads, your search and your Google Maps profile, run 24/7 by our AI agents. You see every change and approve the big ones.

$498a month, per location

Always On covers one clinic. For 2 or more locations, choose Custom. Ad spend is extra: you pay Google and Meta directly, at cost, inside hard limits. It is not part of the $498, and the $498 is the same at any ad budget.

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Ads, run 24/7

  • Google Ads run by our AI agents 24/7, inside hard limits
  • Meta ads on Facebook and Instagram
  • Fixing your Google Ads tracking, so it counts real results

Found on Google, Maps and AI answers

  • Google Search and AI-answer visibility in ChatGPT, Google AI Overviews and Perplexity
  • Google Maps profile care: posts, hours, the photos you send and a monthly top-3 map check
  • Blog posts written for your practice and published on your website

You stay in charge

  • A live dashboard: leads, cost per lead and every change, with the before, the after and the result
  • One-tap approval for big changes: campaigns you asked for and budget rises over 10% a day. Small optimisations just happen.
  • A written monthly report, and a call when you ask for one

Month to month, no lock-in

30 days notice to leave and no exit fee. Your Google and Meta accounts stay yours.

Not on this plan: the 90-day promise, landing pages and websites. Those are on Custom.

Custom

For a practice that wants more than ads and search: the website, landing pages or 2 or more locations.

Quoted

After a call or the free account audit. Month to month. We price the job once we have read your account, so there is no number here.

Request a quote Or get the free account audit

Everything in Always On, plus

  • Landing pages, tested continuously
  • Website builds
  • Several locations
  • Custom workflows
  • A named strategist
The 90-day promise If your cost-per-enquiry target is missed by day 90, we work for free until we hit it.
Month to month, no lock-in No markup on ad spend Your Google and Meta accounts stay yours

Who runs your campaigns?

On both plans, our team and our AI agents run your Google and Meta ads 24/7, inside hard limits. Small changes just happen. Only a campaign you asked for and an ad spend rise over 10% a day wait for your OK in the dashboard.

Just happens, 24/7

BudgetMoved between campaigns, toward whatever books patients.
BidsRepriced as the auction moves, on cost per booked patient.
KeywordsJunk search terms blocked, losing keywords paused.
AdsWritten to match each search, then tested.

Waits for your one tap

A campaign you asked forIt waits for your OK in the dashboard.
A budget rise over 10% a daySmaller moves happen on their own, inside hard limits.

You approve in one tap from your dashboard. Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

Every change shows in your live dashboard, with the before, the after and why, with a check about 4 weeks later. See what the agents do

What does each plan include?

Both plans have Google and Meta ads run by our AI agents 24/7, search and AI-answer visibility, Google Maps profile care, blog posts for your website and your live dashboard. Custom adds landing pages, websites, several locations and the 90-day promise.

What each Shoutout Agents plan includes, as of October 2026. Always On is $498 a month per location. Custom is quoted.
Included Always On$498 a month CustomQuoted
Who it is forOne clinicMore than ads and search, or 2 or more locations
Google Ads run by our AI agents, 24/7
Meta ads on Facebook and Instagram
Google Search and AI-answer visibility
Google Maps profile care
Blog posts written for your practice and published on your website
Live dashboard and a written monthly report
One-tap approval for big changes
A call when you ask for one
Landing pages tested continuously—
Website builds—
Several locations—
Custom workflows—
A named strategist—
The 90-day cost-per-enquiry promise—

As of October 2026. Always On is $498 a month per location. Custom is month to month, and quoted after a call or the free account audit. Ad spend is paid directly to Google and Meta and is not part of either fee.

What moves the price?

Always On is one flat fee for one clinic. For 2 or more locations or work outside the plan, choose Custom, quoted for you. Ad spend is a separate bill.

Locations

Always On covers one clinic at $498 a month. For 2 or more locations, choose Custom, quoted for you.

$498a month for one clinic
Your ad spend

You set the monthly spend limit and pay Google and Meta directly. It is not part of our fee, and we add no markup.

Paid to Google and Meta
Work beyond ads and search

Landing pages, website builds and custom workflows are quoted on Custom, so you know the cost before we start.

Custom plan
Your check-ins

There are no routine calls. Both plans get a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one.

Both plans
Our fee $498 a month per location

Month to month, charged to a card monthly in advance. Custom work is quoted separately, so you know the cost before we start.

Your ad spend Paid directly to Google and Meta, at cost

How much depends on your market, your treatments and your goals. We read your account first and recommend a budget. We agree the starting budget with you, and from then on our team and our agents run it 24/7.

We agree a starting monthly budget with you. Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Every change shows in your dashboard.

On the Custom plan

What is the 90-day promise?

We work for free until we hit it. The promise is on the Custom plan, not on Always On. We agree a cost-per-enquiry target with you in week one. If it is missed by day 90, our management fee is free each month until the target is reached.

  1. Week oneWe agree a cost-per-enquiry target with you.
  2. Day 90Cost per enquiry is checked against that target.
  3. If it is missedOur management fee is free each month until the target is reached.

The 90 days start when the first campaign goes live. The clock pauses while access is missing or approvals are more than 2 business days late. The promise ends if the practice cuts ad spend below the agreed level, or pauses or changes campaigns without us. Ad spend paid to Google or Meta and website build fees are not included. The promise covers marketing results, not clinical outcomes, and sits on top of your rights under the Australian Consumer Law.

$20.4m in new-patient revenue for our practices. One year.

New patients the practices we work with reported from October 2025 to September 2026, valued at a typical $1,000 a year each.

New-patient revenue for our practices$20.4mThe last 12 months
New-patient revenue since 2022$78m+Since 2022
Average cost per new patientabout$35Source: Shoutout Agents estimate

Source: 20,453 practice-reported new patients (Oct 2025 – Sep 2026) and 78,490 since 2022, × $1,000 typical revenue per new patient per year (Shoutout Agents estimate).

Marketing results only. Every figure is counted over the period stated, never a clinical outcome. See all case studies

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Billing questions, answered.

If your question is not here, ask it in your strategy session.

How does the monthly price work?

Always On is $498 a month per location.

Custom is month to month, and quoted after a call or the free account audit. We tell you the price before we start.

Ad spend is a separate cost. You pay it directly to Google and Meta, and we add no markup. There is no minimum ad spend; for Meta, we advise a monthly amount for your clinic's goals. We agree a starting monthly budget with you, and our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

What is in the $498 plan, and what is not?

Always On covers one clinic. For $498 a month you get:

  • Google Ads run by our AI agents 24/7, inside hard limits
  • Meta ads on Facebook and Instagram
  • Google Search and AI-answer visibility, in ChatGPT, Google AI Overviews and Perplexity
  • Google Maps profile care: posts, hours, the photos you send and a monthly top-3 map check
  • Blog posts written for your practice and published on your website
  • A live dashboard, with leads, cost per lead and every change, plus the written monthly report
  • One-tap approval for big changes, and a call when you ask for one

Not in the plan: the 90-day promise, landing pages, website builds, 2 or more locations, custom workflows and a named strategist. Those are on Custom.

When should I choose Custom?

Choose Custom when you want more than ads and search, or when you have 2 or more locations. Always On covers one clinic. Custom includes everything in Always On, and adds:

  • landing pages, tested continuously
  • website builds
  • several locations
  • custom workflows
  • a named strategist
  • the 90-day cost-per-enquiry promise

Custom is month to month. It is quoted after a call or the free account audit, so you know the cost before we start. Ad spend is paid to Google and Meta directly and is not part of the quote.

How am I billed?

Your plan is charged to a card, monthly in advance, through Stripe. Always On is $498 a month per location. Custom is quoted. We charge no late fee.

If a payment fails, we email you and try the card again. If the fee is still unpaid after 7 days, we may pause the work until you pay. If we change our prices, we email you 30 days notice first.

Your ad spend is a separate cost. You pay Google and Meta directly and at cost, because the ad accounts are yours. We add no markup to it. We agree a starting monthly budget with you, and our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

Is there a lock-in contract?

No. Both Always On and Custom are month to month, with no lock-in contract and no exit fee. You sign our onboarding form before we get access to any account. It says you accept our terms, which are written in plain English.

To leave, email hello@shoutoutagents.ai and give us 30 days notice. The 30 days run from the day we receive your email, and we charge the last month pro rata to the end date.

You keep your Google Ads and Meta accounts, campaigns, keyword lists and change history, and we remove our access within 5 business days.

Can I change plan later?

Yes. You can move between Always On and Custom at your next billing date. Both plans are month to month, with no lock-in.

To move to Custom, we quote the work first, after a call or the free account audit. We tell you the price before we start. Custom is where landing pages, website builds, several locations and the 90-day promise sit. Always On stays $498 a month per location.

There are no routine calls on either plan. Both get a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one.

What happens if I stop?

Give us 30 days notice and we stop. There is no exit fee. We charge the last month pro rata to the end date.

You keep your Google Ads and Meta accounts, campaigns, keyword lists and change history. We hand over documentation of what was running, so the next team does not start blind, and your ads keep running through the handover. We remove our access within 5 business days.

Call recordings and enquiry records about your patients belong to you. We delete them within 30 days after you leave.

You do not pay twice for an overlap. Ad spend is paid to Google and Meta directly, so you owe us nothing on it.

Who owns the ad accounts and the data?

You do. The ad accounts, the data and the history belong to your practice. Everything we make for you is yours once you have paid for it, including your content.

We work inside your Google Ads and Meta accounts with the admin access you give us at the start. Your live dashboard records each change, with the before, the after and why, with a check about 4 weeks later. For your Google Maps profile, you hold the login and we are a manager on it.

Our AI agents, software, templates and know-how stay ours. We never reuse your content or your data.

Do you add a markup to my ad spend?

No. We add no markup to your ad spend.

You pay Google and Meta directly and at cost. Our fee is a separate bill: $498 a month per location on Always On, or the Custom quote. Because the ad accounts are yours, you can see every dollar of spend in the platform itself.

There is no minimum ad spend; for Meta, we advise a monthly amount for your clinic's goals. We agree a starting monthly budget with you, and our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Each written monthly report shows ad spend against your limit, next to cost per lead.

How much should I budget for ad spend?

It depends on your market, your treatments and your goals, so we do not quote one number up front.

We read your account first, then recommend a budget. We agree the starting budget with you, and our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. A budget rise over 10% a day waits for your one tap in the dashboard. There is no minimum ad spend; for Meta, we advise a monthly amount for your clinic's goals, but as a guide, Google Ads suits ad spend of $1,000 a month or more.

Ad spend is paid directly to Google and Meta and is not part of our fee. The free account audit shows what the agents would change before you commit to anything.

Do I have to manage the budget or the bids?

No. Our team and our AI agents run them for you, 24/7, inside hard limits.

Small optimisations just happen: bids, budget moves between campaigns, junk search terms and ad tests. Big changes wait for your one tap in the dashboard: a campaign you asked for, or a budget rise over 10% a day. We ask you to approve within 2 business days. If an approval is late, the change waits.

Every change shows in your live dashboard, with the before, the after and why, with a check about 4 weeks later.

Your part is small. Give us access at the start, agree the starting budget and give your OK only for a campaign you asked for or an ad spend rise over 10% a day.

What is the 90-day promise?

We agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it.

Our management fee is free each month until the target is reached. Ad spend paid to Google or Meta is not included.

  • It is on the Custom plan, not on Always On or website build fees.
  • The 90 days start when the first campaign goes live. The clock pauses while access is missing or approvals are more than 2 business days late.
  • It ends if the practice cuts ad spend below the agreed level, or pauses or changes campaigns without us.
  • An enquiry is an answered call, a form or an online booking from the ads, not spam, existing patients or calls under 30 seconds.

The promise covers marketing results. It does not cover clinical outcomes, which are not ours to promise. It sits on top of your rights under the Australian Consumer Law.

How much does a new website cost?

Website builds are on Custom and are quoted after a call, so you know the cost before we start. We price the job once we have read your account, so there is no number here.

The quote covers up to 25 pages. The site goes live in 2 to 3 weeks. You pay 50% up front and 50% at launch. You own your website content, design and domain once you have paid in full. We quote hosting and later edits separately.

If the website itself is the bottleneck, we build a new one rather than bolting a landing page onto it.

How fast does the work happen?

A new campaign goes live the same day you approve it. Small optimisations happen around the clock, without waiting for you.

We ask for approvals within 2 business days, and every change shows in your dashboard. If an approval is late, the change waits.

The free account audit comes back in writing within 1 business day, and a person replies to you within 1 business day. A website build goes live in 2 to 3 weeks. Bigger pieces of work are quoted on Custom, so you know the cost before we start.

Can I see what you would change before I pay?

Yes. Start with the free account audit. It has no cost and no commitment. It covers Google Ads only.

  • You share your Google Ads account number and accept our manager link request.
  • Our agents read up to 12 months of account history.
  • You receive the findings in writing within 1 business day.

You keep the audit whether or not you work with us. We remove our access within 7 days of sending the findings, unless you hire us. After the findings we send a few short emails with ideas from your audit, and you can unsubscribe any time. The 30-minute strategy session is free too, if you would rather talk first.

Where can I see how the agents work?

Start with how our process works and our AI agents.

The process page follows one timeline, from the free audit onwards. The agents page shows the jobs the agents do on Google Ads, SEO and AI search, and Meta.

Once we start, your live dashboard shows each change the agents make, with the before, the after and why, with a check about 4 weeks later. Every change is logged and you can see the log. Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Only a campaign you asked for and an ad spend rise over 10% a day wait for your OK in the dashboard.

If you want to talk through the monthly report, ask and we book a strategy session.

How much should a practice budget for marketing overall?

CommBank and the Australian Dental Association found that practices spend 3.5% of annual turnover on marketing on average (Dental Insights Report 2024, 414 practice decision-makers surveyed from 27 October to 17 November 2023). That is an average across practices, not a target for yours. Always On at $498 a month is $5,976 a year. That second line is arithmetic ($498 × 12), not a survey result.

Sources

  • CommBank Health and the Australian Dental Association, Dental Insights Report 2024 (Fifth Quadrant online survey of 414 decision-makers and influencers at dental practices, 27 October to 17 November 2023): practices spend 3.5% of annual turnover on marketing on average. Checked 27 October 2026.
  • Published agency fees ($525 to $800 a month plus GST for Google Ads alone, the lowest also taking 15% of ad spend; from about $1,450 a month for SEO and Google Ads together, GST not stated): the agencies’ own price pages, checked 27 October 2026. We do not name them here. The page addresses are held for the compliance check.

$498 a month. Our agents on your campaigns, 24/7.

Book a strategy session. Or start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day. You keep the audit either way.

A person replies within 1 business day.

A staff member at the front desk of a healthcare clinic, seen from behind