How can Google Ads for dentists bring more patients to a practice?

Google Ads for a dental practice has two bills: our management fee and your ad spend.

Google Ads management is included in every Shoutout Agents plan, including Always On at $498 a month per location, as of October 2026. Every plan runs month to month.

Ad spend is separate. You pay Google directly, at cost, with no markup from us. There is no single Australian cost per click, because the auction price moves with the treatment, the suburb and the page. We agree the monthly budget with you, and the agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

There is no single right figure, but this service suits practices spending $1,000 a month or more on Google Ads, paid directly to Google on top of our fee.

Below that, start with our AI agents instead. Above it, the right amount depends on your market, your treatments and your goals. We read your account first and agree the monthly budget with you. Our agents then run it 24/7, the agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason and every change is logged with before, after and why, and checked about 4 weeks later.

The free account audit shows what the agents would change before you commit to anything.

Google Ads management is included in every plan.

As of October 2026:

• Always On ($498 a month per location) covers Google Ads run by our AI agents around the clock, Meta ads, SEO and AI-answer visibility, Google Maps profile care, blog posts for your website and a live dashboard that shows every change. You get a written monthly report, and a call when you ask for one.
• Custom (quoted) adds landing pages tested continuously, websites, several locations with their own budgets and reporting, custom workflows, a named strategist and the 90-day promise.

There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one.

The full comparison is on pricing.

No. You pay Google directly, at cost, and we add nothing on top.

Our management fee is a separate bill, $498 a month per location, as of October 2026, and every plan runs month to month. The agents work inside your own Google Ads account, so your ad spend is visible there at cost.

Meta ads are in Always On too, with no minimum ad spend; for Meta, we advise a monthly amount for your clinic's goals. The same applies there: you pay Meta directly, with no markup from us.

No. Every plan is month to month, with no lock-in and no exit fee, and you can move between plans at your next billing date.

The 90-day promise is on the Custom plan: we agree a cost-per-enquiry target with you in week one, and if it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend paid to Google is not included. The promise covers marketing results. It does not cover clinical outcomes, which are not ours to promise.

Very little: you give us access at the start and name one contact for questions about the practice facts.

• Google Ads admin access (you keep ownership of the account).
• GA4 and Tag Manager access.
• Google Business Profile access.

Agents apply Ahpra’s rules to clinical wording and log every change. We agree your monthly budget with you, and from then on our team and our agents run the budget, bids, keywords, ads and landing pages 24/7. The agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

Yes. Every change the agents make is logged with its reason, and a live change log is included in every plan.

The log covers repriced bids, blocked search terms, paused keywords, budget moved between campaigns and landing-page changes. You can see what changed and why.

The agents work inside hard limits and can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Agents apply the clinical wording rules and log every change.

Because a click is not a patient.

Our agents measure which keywords lead to booked patients and price bids on the cost per booked patient, not the cost per click. A keyword is paused the moment its cost per booking passes target, and budget moves toward whatever is booking.

A cheap click that never books costs you money. A dearer click that books a patient is worth paying for. That is also why this service is not the right fit if you judge ads on the cheapest clicks. All of this happens inside hard limits, and every change is logged with before, after and why, and checked about 4 weeks later.

Campaigns are split by treatment, so each search gets an ad and a landing page that match it.

Someone searching “emergency dentist” sees a different ad and page from someone searching “dental implants”. The same split applies to each treatment you want more patients for.

The agents target those searches in your area, at the times people search, and measure which keywords lead to booked patients. Then they move budget toward whatever works. Agents apply Ahpra’s rules to ads and log every change.

A new campaign goes live the same day it is agreed.

Small website changes are done within the hour. Cost per enquiry usually moves first, within two to four weeks. Booked patients follow, and how soon depends on your treatments.

We also agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend paid to Google is not included.

Every ad follows Ahpra’s advertising guidelines, so the ads cannot say much that is clinical.

• No patient testimonials about clinical care.
• No before-and-after clinical photos (our own rule, stricter than Ahpra’s).
• No guaranteed results.

Agents apply these rules to every campaign and log before, after and why. Each change is checked about 4 weeks later. People at Shoutout set the rules, answer you and own the result. Agents test only structure, targeting, bids, layout and non-clinical copy. The practice remains responsible for its advertising.

You do. The Google Ads account is yours, and we work inside it with the admin access you give us.

If you leave, give notice before your next billing date and the agents stop. There is no exit fee. Ad spend is paid to Google directly, so there is no ad balance for us to hold or hand back.

You keep your ad accounts, your data and your history. Every change the agents made is logged with its reason, and we hand over documentation of what was running so the next team does not start blind.

Most practices need both, because they work on different timescales.

Ads bring patients quickly: a new campaign can go live the same day it is agreed, and you pay for every click. SEO takes longer and compounds.

Shoutout Agents runs both. Always On ($498 a month per location, as of October 2026) includes Google Ads, Meta ads, SEO, AI Overviews visibility and blog posts in one plan. Custom, which is quoted, adds landing pages, websites and several locations. Both plans are month to month. For SEO and what it costs, see dental SEO.

Yes. Shoutout Agents also runs Meta ads for dental practices, on Facebook and Instagram.

Meta ads are included in Always On ($498 a month per location, as of October 2026), with no minimum ad spend; for Meta, we advise a monthly amount for your clinic's goals. Meta ad spend works the same way as Google: you pay Meta directly, with no markup from us.

Always On also covers AI Overviews visibility, Google Maps profile care and blog posts for your website. Custom adds landing pages, websites and several locations. Every plan is month to month. See Meta ads for dentists for how it works.

Yes, with the free account audit.

You share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you receive the findings in writing within 1 business day. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us.

The audit shows what is leaking, what is working and what the agents would change in week one. You keep it whether or not you work with us, so it is a safe first step: you see the findings before you pay for anything.