How do I implement AI in a healthcare practice safely?

No. We implement marketing agents, not clinical AI.

Our agents work on your ads, search and your website. They do not touch patient care. We do not implement:

• scribes that record or summarise a consultation
• X-ray or image reading
• diagnostic models, or anything that gives treatment advice
• anything that reads or writes your appointment book

If you meant clinical AI, start with Ahpra’s guidance on AI in healthcare and the Australian Commission on Safety and Quality in Health Care’s guidance for clinicians. Both are written for practitioners, who stay responsible for any clinical tool they use.

No. It is a working check of each planned job, not legal advice.

Before a job goes live, we check it against two sets of rules:

• Ahpra’s advertising rules. Nothing false or misleading, no testimonials about clinical care, nothing that creates an unreasonable expectation, and any offer states its terms.
• The Privacy Act. A name and a phone number in an enquiry are personal information, and anything about a person’s teeth or care can be health information.

Your duties as a practitioner stay with you, and your own adviser decides anything uncertain. Our check also does not move responsibility for your advertising away from your practice. That is why agents apply the rules and log each change.

No. Ahpra does not certify marketing agencies or their tools.

Ahpra’s advertising rules apply to anyone who advertises a regulated health service, including businesses, and the advertiser must check content that others produce for it. So your practice stays responsible for its advertising, even when we write it.

Your practice stays responsible for its advertising. Only two changes wait for your OK:

• An ad spend rise over 10% a day
• A campaign you asked for

If an agency tells you its AI is “Ahpra approved”, ask who approved it. Ahpra does not.

We ask only for your marketing accounts, and your practice keeps ownership of every one.

The free account audit needs less: share your Google Ads account number and have your Admin accept our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us.

Within the first week: the agents included in your plan go live, one job at a time.

The week starts when your practice has given us access and we have agreed the cost-per-enquiry target and the monthly budget with you. From there:

• one job goes live first
• every change is logged with before, after and why, and checked about 4 weeks later
• the next job is added only after that
• once live, small website edits are done within the hour, and new campaigns go live the same day

Bigger work is quoted separately. Every change goes to your log with its reason, so you can see what went live and when.

Implementation is not sold on its own and has no fee of its own. It is how every monthly plan starts.

Which plan fits depends on the job you want the agents to do:

Plans are month to month, and the day-90 promise is on the Custom plan: we work for free until we hit it. Prices and the full conditions are on pricing.

Only a campaign you asked for and an ad spend rise over 10% a day wait for your OK in the dashboard.

You approve only:

• An ad spend rise over 10% a day
• A campaign you asked for

Agents make changes inside hard limits. Every change is logged with before, after and why, and checked about 4 weeks later. People at Shoutout set the rules, answer you and own the result. Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

Every change the agents make is logged with its reason, so you can see what changed and why. Your named account lead replies within 1 business day.

No. Our agents never see your practice management system.

They work on your marketing tools: your ads, search and your website. Your team books patients in your own system.

That means the agents never:

• book, move or cancel an appointment
• read clinical notes
• run recall or message your patients

There is no new system for your team to learn. We build on the tools your practice already uses.

The agents make changes inside hard limits, and every change is logged with before, after and why. People at Shoutout set the rules, answer you and own the result.

As little as possible. The agents work on advertising and website data, not patient records.

Some personal information still passes through. A website enquiry with a name and a phone number is personal information under the Privacy Act. If someone describes a symptom, that message can be health information.

What the agents never see:

• your practice management system or clinical notes
• My Health Record
• healthcare identifiers or Medicare numbers

The full limits are on AI and patient data. That page describes how we work. It is not a legal opinion.

This page answers one question: how to start with AI safely. Our process is the whole engagement.

Both pages hold to the same limits: the agents never book, never give clinical advice and never see your practice system. For the jobs the agents run on your ads, search and website, see what the agents do.