How does an allied health practice get found and turn it into an enquiry?

No. They cover the professions registered with Ahpra, and a few others in some cases.

Physiotherapy, chiropractic, podiatry and psychology are registered, so section 133 of the National Law applies to every page and ad for them. That includes an ad written by an agency.

Speech pathology, dietetics and exercise physiology are not registered with Ahpra. Section 133 applies to them only if the ad is for a service usually provided by a registered practitioner, or uses a protected title. The Australian Consumer Law applies to every business, and each profession’s association has its own rules.

We read those rules before we write for a self-regulated profession. This is not legal advice.

Not when they talk about treatment, symptoms or an outcome.

Under Ahpra’s rules, a recommendation or positive statement about a clinical aspect of care is a testimonial, and testimonials are not allowed in advertising you control. Your website and your Facebook page are advertising you control.

• A comment only about service, such as a friendly front desk, is not a testimonial.
• Patients may still post on review sites you do not control.
• You cannot use those reviews in your own advertising.

We do not reply to reviews, drafted or posted, and we do not ask patients for them.

Start with Google Ads and SEO. Both are in Always On, with Meta ads.

A Google ad reaches a person who is searching, and a profile and website that match the search are what they find. So the base plan puts the work there first.

Meta ads are paid ads only. We do not post on your social pages. They follow Meta’s rules: an ad cannot say or imply that it knows a viewer’s health.

Always On is $498 a month per location. It covers Meta ads, Google Business Profile management, AI Overviews visibility and blog posts for your website. We agree the ad budget with you, and the agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason.

Yes, and mental health is the clearest case.

Google’s personalised advertising policy lists health conditions as a sensitive interest, and it names counselling for depression, anxiety and addiction. For that content you cannot use Customer Match, your own data lists, or lookalike audiences.

Meta’s personal attributes policy rejects an ad that asserts or implies a person’s health, such as “Do you suffer from depression?”. It allows a plain service name, such as “Depression counselling”.

So we never upload patient or referrer lists for a condition or mental-health campaign. Google has not said that every physiotherapy ad is sensitive, so a person reads each campaign against the policy.

Agents make changes inside hard limits. Every change is logged with before, after and why, and checked about 4 weeks later.

The agents draft from the facts you supply and do small fixes. They do not test clinical claims. Agents apply Ahpra’s rules to wording about treatments, prices, risks and results.

• Small fixes, such as the opening hours in the code, go live and are logged with their reason.
• Agents publish new treatment pages inside the rules and log each change.
• Agents apply the clinical wording rules and log each change.

We do not say our work is Ahpra-compliant. We write inside the published rules, and agents apply the rules and log each change.

Not until we have applied the NDIS Code of Conduct to the campaign.

Marketing to NDIS participants or their coordinators has to stay inside that Code. There is no standard campaign for it, so each one is checked against the Code itself.

If that is part of your practice, here is what happens:

• We raise it on the strategy session.
• People at Shoutout set the rules for the campaign against the Code before it starts.
• Agents apply those rules to the wording and log each change.

If we cannot apply the Code to a campaign, we tell you before any ad is made.

$498 a month per location, month to month, with 30 days’ notice.

That plan includes Google Ads, Meta ads and SEO, with agents watching them 24/7. It also includes blog posts written for your practice and published on your website. Ad spend is separate. We agree the budget with you, and the agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Every change is logged with before, after and why, and checked about 4 weeks later.

• Custom, quoted, adds landing pages, websites and several locations.
• Ad spend has no minimum. You pay Google and Meta directly.
• A website is quoted on the Custom plan, for up to 25 pages.

On day 90 we work for free until we hit the agreed target. See the pricing page.

Our proof is in dental practices.

It sits on the dental pages, with the growth in new patients a month for each practice, lowest month to highest month. We do not carry those figures over to physiotherapy, chiropractic, podiatry or psychology.

We also do not show before-and-after images, patient quotes or outcome claims. The rules for the registered professions rule most of them out.

The start is the free account audit. You share your Google Ads account number and accept our manager link request, and you get our findings in writing within 1 business day. You keep the audit either way. For the dental proof, see dental marketing.