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Dental marketing for Australian practices, with agents on your campaigns 24/7.

Australia had 20,296 actively trading dental businesses at 30 June 2025, and 8,603 of them employed 1 to 19 people (Australian Bureau of Statistics, released 16 December 2025). Before you sign with any dental marketing agency, ask who owns the ad accounts, how long the contract is, what the monthly report shows, who does the work and who checks it, what the fee covers, and how fast they reply. At Shoutout Agents, you keep your ad accounts in your own name, it is month to month, and every change our AI agents make is logged with before, after and why. The fee is $498 a month per location, and ad spend is paid directly to Google and Meta.

$498 a month per location · Month to month · No markup on ad spend

+266%

Hills Family Dental Centre, new patients a month. Lowest month Dec 2022 to highest month Jul 2026.

See four practices
Dental marketing · 24/7

Is this for a practice like yours?

It suits dental practices with room for more patients who want their marketing run for them. We agree the budget with you, and our team and agents do the rest.

  • A good fit: a practice with chairs to fill, in one location or several.
  • Not a fit: a practice that cannot take more patients, a one-off campaign, Google Ads spend under $1,000 a month, or a search for the cheapest click. For those, our AI agents may suit better.

We no longer offer photography or video; the website, ads and social media work on this page is what we do instead.

What changes the quote
How many locations the practice has
Which channels we run for you
Whether the website needs work
Website builds are quoted, for up to 25 pages, live in 2–3 weeks

What would we actually run? Five kinds of work, one team.

Each service has its own page. Pick a kind of work to see what it is for, and where to read more.

Paid ads put the practice in front of people who are ready to book. We agree the monthly budget with you; our team plans the strategy, and our agents run the budget, bids and campaigns 24/7.

  • Google Ads for dentists — bids priced on cost per booked patient rather than clicks, and wasted searches blocked as they appear.
  • Meta ads for dentists — Facebook and Instagram campaigns, with clinical wording kept inside the rules and every change logged.

Search earns the unpaid places in results and on the map, which keep bringing people in without a cost per click.

The website is where all of that traffic arrives. We build and keep dental sites with a landing page for every offer, and small changes go live within the hour.

Social media keeps the practice familiar between visits.

  • Social media marketing — Facebook and Instagram posts that keep the practice in front of people who already know it.
Paid ads · 24/7
Search & AI visibility · 24/7
Websites · within the hour
Facebook and Instagram

Do you work in my city?

Australia-wide, based in Perth. Each city page covers how we work with practices there. Outside these five cities we work the same way; a city page is added only when we have local clients to show.

$20.4m in new-patient revenue for our practices. One year.

New patients the practices we work with reported from October 2025 to September 2026, valued at a typical $1,000 a year each. Below, four of them by name.

New-patient revenue for our practices$20.4mThe last 12 months · Shoutout Agents estimate
New-patient revenue since 2022$78m+Since 2022 · Shoutout Agents estimate

Source: practice-reported new patients (Oct 2025 – Sep 2026, and since 2022) × $1,000 typical revenue per new patient per year (Shoutout Agents estimate).

Four practices, lowest month to highest

Hills Family Dental Centre

Kalamunda, WA · Family and general dentistry
Growth in new patients a month
+266%
Lowest month to highest monthDec 2022 → Jul 2026

What we did: rebuilt the website, gave every offer its own landing page, then worked on local search.

Illawarra Dentists

Three clinics · Illawarra, NSW
Growth in new patients a month
+114%
Lowest month to highest monthOct 2023 → Oct 2025

What we did: marketed each of the three clinics as its own practice, with separate offers, separate booking routes and separate reporting.

Austral Smiles

Austral, NSW
Growth in new patients a month
+150%
Lowest month to highest monthJun 2025 → Dec 2025

West Perth Dental Centre

West Perth, WA
Growth in new patients a month
+153%
Lowest month to highest monthJan 2022 → Dec 2022

Growth worked out from practice-reported new patient numbers: each practice’s highest month on record against the lowest month before it, rounded to the nearest per cent. Not attributed to any one channel.

Marketing results only. Every figure is counted over the period stated, never a clinical outcome. See all case studies, or read South Perth Dental Surgery (South Perth, WA), Prospect Road Dental Surgery (Armadale, WA), Prestige Smiles (Treeby and Harrisdale, WA), Dentalcare of Forrestfield (Forrestfield, WA), Karrinyup Dental Centre (Karrinyup, WA) and Bupa Dental Maryborough (Maryborough, QLD).

Book a strategy session

Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason, and every change is logged with before, after and why, and checked about 4 weeks later.

People at Shoutout set the rules, answer you and own the result. Our agents run it 24/7.

How it runs, and what you sign.

Ad spend is a separate bill, with no markup from us. Plans are month to month. A person replies within 1 business day.

  1. A free 30-minute strategy session

    By video or phone. We look at your practice and what it needs.

  2. We agree the monthly budget with you

    You give us access to Google Ads, GA4 and Tag Manager and your Google Business Profile, and name one contact for questions about the practice facts.

  3. Our team plans; our agents run it 24/7

    A new campaign goes live the same day it is agreed. Agents apply the clinical wording rules and log every change.

  4. You see the work

    Every change sits in your change log. There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one.

Your change log

What does it cost?

Always On

$498

a month per location, as of October 2026

There are two bills: our plan, and your ad spend, which carries no markup from us. What changes the fee: the number of locations, which channels we run, and whether the website needs work. Anything beyond Always On is Custom, quoted after a call.

See pricing

Read next, for the detail.

Guides on money, the rules, proof and AI search. Each one answers a question practice owners ask us before they start.

The budget, in one line

New patients×Cost per booked patient=Ad spend

A starting point for the monthly budget.

Start here · Money

How much should a dental practice spend on marketing?

A starting point for the monthly budget: work backwards from the new patients you need.

Read the guide

Money

Rules

Proof

AI search

The questions practices ask first.

If your question is not here, ask it in your strategy session.

What is the fee, and what is ad spend?

Two separate bills: our management fee and your ad spend.

  • Always On is $498 a month per location. It covers Google Ads, Meta ads, SEO, AI Overviews, Google Maps profile care and blog posts for your website.
  • Custom is quoted after a call. It adds landing pages, websites, several locations and custom workflows.

Both plans are month to month, as of October 2026.

Your ad spend is agreed with you, paid direct to Google or Meta, and carries no markup from us. Our agents can raise ad spend by up to 10% a day when the data shows it will help; a bigger rise waits for your OK in the dashboard, and every rise shows there with its reason. Every change is logged with before, after and why, and checked about 4 weeks later. See pricing.

How long is the contract?

There is none. Plans are month to month, charged to a card monthly in advance.

To leave, give 30 days’ notice. You keep your Google Ads and Meta accounts, campaigns, keyword lists, landing pages and change log, and we remove our access within 5 business days.

We also make a day-90 promise on the Custom plan. We agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend is not included, and conditions apply. Read the conditions.

Who owns the ad accounts?

Your practice does. We work in them as your manager.

If you are moving from another agency, we handle the handover, your ads keep running and there is no paid overlap. Before anything changes, the free account audit reads your Google Ads account, and you get the findings in writing within 1 business day.

If you ever leave, you keep the accounts, campaigns, keyword lists, landing pages and change log. We remove our access within 5 business days. Get the free account audit.

What will I see each month?

A change log and a written monthly report. Every change sits in your change log, with the before, the after, the reason and the result.

There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one. The report leads with three things:

  • enquiries
  • cost per enquiry against your target
  • ad spend against your budget

It also shows the new patients your practice reports to us. When a number is missing, the report shows “Not available yet”, never a made-up zero. Our agents and team do the work. You approve the big changes. We agree the budget with you, then our team and agents run it 24/7.

What are dental ads allowed to say?

Every ad follows Ahpra’s advertising guidelines. That means no patient testimonials about clinical care and no guaranteed results. We also run no before-and-after clinical photos. That is our own rule.

Agents apply the clinical wording rules and log every change. Only a campaign you asked for and an ad spend rise over 10% a day wait for your OK in the dashboard.

This is general information, not legal advice. The rules are set by Ahpra, and our page on them sets out what they cover. Read the rules.

How soon will we see numbers?

A new campaign goes live the same day it is agreed. Cost per enquiry usually moves first, within two to four weeks.

Booked patients follow, and how fast depends on your treatments. Each monthly report shows enquiries, cost per enquiry against your target, and ad spend against your budget, so you can see the movement.

The day-90 promise puts a date on it. We agree a cost-per-enquiry target in week one, and if it is missed by day 90, we work for free until we hit it. Conditions apply. These timings describe how Shoutout Agents works. They are not industry averages. Read the conditions.

Do you work outside the five cities?

Yes. We work Australia-wide, based in Perth.

Outside our five city pages we work the same way. We agree the budget with you, then our team and agents run your campaigns 24/7. When you want a call, it is by video or phone, so distance is not a barrier.

A city page is added only when we have local clients to show, so a missing page does not mean we cannot help. Practices outside the five cities get the same plans, the same month-to-month terms and the same change log. Book a free 30-minute strategy session.

Sources

Dental marketing, watched 24/7. $498 a month per location.

Book a free 30-minute strategy session, by video or phone. Or start with the free account audit of your Google Ads.

A person replies within 1 business day.

A modern dental clinic entrance in late afternoon light, native plants along the path